Are you looking for the best cold emailing outreach tools? Online businesses or brands implement various techniques like social media listening, email marketing, etc. to gain new customers and to keep existing customers come back for more.

Nowadays, digital marketing is taking center stage when it comes to promoting a business. Out of all digital marketing tactics, cold emailing is one of the commonly followed one.

In this article, you will know what cold emails means and the best cold emailing tools that are available in 2020. We did cover some of them last year in 2019 but thought to update the list and provide you the latest ones that people are using in the market.

What is Cold Emailing?

Any email in your inbox that is sent to you by a random business with which you have no prior contact is known as a cold email.

Cold emailing is an email outreach tactic. It is used by businesses to reach out to people whom they feel has the potential to become future customers.

Are Cold Emails Spam?

By its definition, cold emails sound very similar to spam emails. But they are not spam.

Even though recipients of cold emails are strangers, but the selected recipients are a targeted audience. Cold emails have complete details of the sender organization in it with the address.

There are usually prompts within the email, which suggests that what you are reading is an advertisement.

Recipients can opt-out from the mailer so that they do not receive any such email from the particular sender in the future.

10 Best Cold Emailing Outreach Tools 2020 [UPDATED]

Let’s take a look at the tools that you can try to send cold emails to your customers.

1. Woodpecker 

Woodpecker is another excellent cold emailing tool with a simple and easy-to-navigate user interface.

The benefit of Wookpecker is that you can send emails automatically from your Ofice365, Gmail, or Exchange accounts.

Woodpecker email marketing tool

If you have an individual IMAP client, then you can configure to send the emails from it as well.

Woodpecker also features support for Zapier and Pipedrive. Integration with Salesforce will come soon.

The highlight features of Woodpecker revolves around security of the service and teamwork such as the ability to blacklist domains, create teams, share campaigns & prospect list, and so on.

Other features supported by Woodpecker include reply detection, email personalization, email activity tracking, conversion tracking, and much more.

The subscription plans offered by Woodpecker are:

  • Startup (Best for New and Small Organizations): $40 per month/user.
  • Team PRO (Best for Bigger Teams): $50 per month/user.
  • For a B2B (Business to Business) emailing solution, you can contact them for a variable price quote as well.

<Try Woodpecker Today>


2. Snov 

With a clean user interface and useful features, Snov is another widely used cold emailing tool out there.

Along with a web interface to automate your email campaign, there is also a Snov email finder extension available on Google Chrome, which makes it easier to extract prospective email addresses.

Snov also allows users to verify the email addresses in their campaign list and remove any abandoned or wrong ones, thus improving conversion and delivery rate.

cold outreach automation tool

You can get notified when recipients open your email and set triggers that will auto-execute depending on the recipient’s activity in the email.

Campaign results are available in real-time, and you can also set automated follow-up messages if the recipient opens but performs no action within the email.

Below are the subscription plans and pricing offered by Snov.io:

  • Small plan: $39 per month/user.
  • Medium Plan: $69 per month/user.
  • Large Plan: $129 per month/user.
  • Xtra-Large Plan: $199 per month/user.

If you are looking for a custom solution, then Snov also provides personalized cold emailing services as well.

<Try Snov Today>


3. NinjaOutreach 

Another popular choice when it comes to cold emailing tools is Ninja Outreach.

Ninja Outreach is used by bloggers, social media influencers, and business owners alike to improve their reach and generate leads.

email scheduler tool

NinjaOutreach features a straightforward email builder tool that lets you build and schedule emails efficiently with just a few clicks.

The NinjaOutreach inbox can sync with your email client, which makes it easier to view and send emails, all in one place. You can also see stats related to emails sent, such as open rates, reply rates, and also identify emails that are generating leads.

You also get the email and push notifications whenever recipients open, reply, or perform any action within the emails so that you can follow-up easily.

Below are the names and pricing of various plans offered by Ninja Outreach:

Annual Plans:

  • Flex plan: 449/month
  • Pro Plan: $149/month

Monthly Plans:

  • Flex plan: $120/month
  • Pro plan: $399/Month

<Try NinjaOutreach>


4. Klenty

With straightforward setup and user-friendly access, Klenty allows you to send bulk emails right after the setup. You get the regular features like email tracking. But, the tool offers CRM integration like Salesforce, which allows you to import prospects from CRM automatically.

Klenty also offers auto follow-ups, email campaigns to maximize your response rate. You can use their call feature to directly make follow-up calls to your prospect with a single click without leaving Klenty. You can also automatically record your follow-up calls. 

klenty cold emailing tool

Klenty also has a Gmail plugin to ease your follow-ups and reach. It also detects duplicate contacts and collision detection to avoid accidentally contacting the prospect simultaneously.

You can schedule a demo of the tool before you invest in it. And you can also go for a free trial. 

Subscription plans of Klenty:

Annual plans:

  • Tall plan: $25 per month/user
  • Grande plan: $50 per month/user
  • Venti plan: $80 per month/user

Monthly plans:

  • Tall plan: $30 per month/user
  • Grande plan: $60 per month/user
  • Venti plan: $100 per month/user

<TRY Klenty>


5. Mailshake

Mailshake is among the handful of cold emailing tools that allows you to send automated emails from a Gmail address.

Apart from Gmail, Mailshake has integration with other regularly used tools such as Zapier, Pipedrive, Google Sheets, and Hubspot CRM.

cold email sending tool

Mailshake also allows users to track the link activity with emails, perform A/B testing, and track conversions. There are Mailshake iOS and Android apps that you can use as well.

There are custom templates to choose from depending on whether you wish to send a PR email, sales email, or email for link building.

Mailshake offers two subscription plans:

  • Email Outreach: $59 per month/user
  • Sales Engagement: $99 per month/user

<Try Mailshake Today>


6. SmartReach 

If you are a PRO in email campaigning and looking for a feature-rich tool for cold emailing, then SmartReach is what you need.

To begin with, SmartReach allows you to personalize emails, just like all the other tools in this list.

cold emailing tool

Apart from that, you can also choose to send emails to recipients based on their timezones so that they receive emails during active hours. You can also opt to send automated follow-up emails if the receiver doesn’t reply to the prior email.

SmartReach supports all widely used email clients, including Gmail, Outlook, Zoho, Microsoft Exchange, and Mailgun. In case, if you have a custom SMTP or IMAP mail server, you can send the emails from them as well.

SmartReach will notify you when the IP address gets blacklisted. Also, you get advice on how to make your emails more appealing.

While creating a new email campaign, you can add an unlimited number of prospects and can also schedule to gradually scale up the number of emails sent to prevent your emails from being flagged as spam.

The best part about SmartReach is that you can use the tool for free and send emails to a maximum of 100 recipients per month.

For additional features, you can choose from these two premium plans:

  • Standard plan: $24 per month/user.
  • Pro Plan: $39 per month/user
  • Ultimate Plan: $59 per month/user.

<Try SmartReach Today>


7. ColdEmail.Ai (Previously known as LeadCooker)

ColdEmail.Ai is an alternative to Mailshake as it is a feature-packed email automation tool for Gmail users. It is a cloud-based service that helps you to access your account and data from any device.

ColdEmail.Ai allows you to group your prospects with tags and filters so that you send automated emails to precisely targeted recipients only.

mailshake alternative tool

You can see the current status of each email that you have sent and also set an automated response for replies from your prospects as well. This toom is not a CRM tool.

Moreover, set autoresponders for the recipient if he takes some action in the email.

For those who are interested in availing ColdEmail.Ai cold emailing service, there are three plans to choose from:

  • Basic plan: $9 per month/user.
  • Pro Plan: $19 per month/user.
  • Mega plan: (For a team of 3 members): $49 per month.

<Try ColdEmail.Ai Today>


8. Lemlist

Lemlist is more suitable for the sales team, marketing team, agencies, and businesses. You can integrate any CRM tool with Lemlist, including Salesforce, Slack, HubSpot, and more. 

Lemlist uses best sending algorithms to maximize your email deliverability. Its lemwarm feature starts automatic email warm-up conversations with other lemlisters, which is a community of lemwarmers. Lemwarm feature assures high deliverability of your emails. 

cold email outreach tool

Lemlist creates personalized messages with unique texts and images for each conversation. 

The regular features like auto follow-ups and email sequencing are also included. Your marketing team will like this tool for sending cold email campaigns.

Subscription plans of Lemlist:

Monthly plans:

  • Silver plan: $29 per month. 
  • Gold plan: $49 per month/user
  • Platinum plan: $99 per month/user

Annual plans:

  • Silver plan: $278 per year.
  • Gold plan: $470 per year/user
  • Platinum plan: $950 per year/user

<TRY Lemlist>


9. QuickMail  

Quickmail is the team-friendly cold emailing tool. It allows multiple accounts to better email reach. This tool is better suited for moderately big enterprises to manage email campaigns on multiple accounts.

It offers features like email automated email sending and follow-ups. You can choose an email template that fits best for your business. 

cold emailing tool

Managing cold emailing features for your team from a single dashboard makes it more comfortable. The tool improves the email deliverability for all accounts. 

Subscription plans of QuickMail:

  • Basic plan: $49 per month
  • Pro plan: $69 per month
  • Enterprise plans: For this plan, you can contact them for more details

<Try QuickMail Today>


10. SalesHandy

With SalesHandy, you don’t have to worry about campaigns and follow-ups. It’s one of the best cold emailing tools for automating and tracking email outreaches. This tool has its extension for Gmail and outlook

Saleshandy offers real-time email tracking with desktop notification. You can also manage email campaigns and get engagement analytics. Of course, scheduling an email is one of its features. 

best cold emailing tool

Other than this, SalesHandy gives access to various email templates. Using the document tracking feature, you can quickly share and track email attachments. 

Subscription Plans for SalesHandy:

  • Free plan: It’s a forever free plan with limited features like Unlimited email tracking. 
  • Regular plan: $7 per month/user for the yearly bill. $9 per month/user for monthly bills.
  • Plus plan:  $16 per month/user for the yearly bill. $20 per month/user for monthly bills.
  • Enterprise plan:  $40 per month/user for the yearly bill. $50 per month/user for monthly bills.

<Try SalesHandy Today>


Final Words

We hope you find the above mentioned cold emailing tools useful. Before picking any tool, make a list containing your requirements and budget to make sure that you get the best tool for your business.

The list could be made endless, but here we only tried to cover the best cold email outreach tools that are widely used and recommended by the users.

Do let us know which cold emailing tool you use for your business and why? Feel free to share your thoughts in the comment section below.

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3 Responses so far.

  1. David Hendrikson says:

    Great tips! We use a combination of Quickmail (cold email tool with follow ups) plus Limeleads (to find high-quality business leads). Works nicely for our purposes.

  2. Cedris says:

    I tried to use woodpecker before and it’s great, but I think they should improve it more, some of its features take too much time and hard to use, so I decided to do some research. And when I was doing some research about cold email software, I found this article (https://wavo.co/how-to-pitch-cold-email-lead-generation-services-to-clients/). This article changes everything, because I learned a lot on how I can send cold emails using cold email software. This software have a free trial so I tried to use it. And now, it really satisfies me because I can add more versions of email easily and its features are great. You can also check it out; maybe you can add this to your future article.

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