Logos are everywhere around you, they are brand identity. Most of the people recognize a brand by its logo so you can imagine how powerful they are. A tempting or attractive logo entice customers towards your business. Therefore, it becomes crucial for a business to create one unique design that says everything about it.
If you own a restaurant, beauty parlor, or clothing boutique, you can self design a logo for your business for free.
With the advancement of technology and tools, you get easy options to create great yet efficient logo designs without even bothering to hire an expert.
Today, in this post I’ll be focusing on this awesome graphic design tool called Canva. The tool works on a drag-and-drop feature to design layouts, logo, print business cards, make classic presentations, etc.
Why Create a Free Logo With Canva?
Although you will find many free online tools for making your Free business logo reason being I have compiled this tutorial with Canva because-
- It’s easy to use and any newbie can try it.
- It provides numerous pre-built ready to use layouts for Facebook cover, FB story, and post.
- For Instagram post and story, YouTube thumbnail, Pinterest, Linkedin posters, etc.
Let’s begin with the tutorial.
For your convenience, we have jotted down the logo designing steps in the following way-
- Elements of a Logo Design
- Designing Your Logo
- Creating Logo With Canva
Elements Of A Logo Design
Below discussed elements will not let you fail in creating an influential logo for the business.
Before we go further, let’s first understand what exactly is the difference between a logotype or a logomark.
Where logomark is a graphical representation of your brand and product, a logotype on the other is the typographic treatment of a word or phrase.
Here is an example of a mix of logotype and logomark – Nike’s Logo
In this logo, the swoosh is the logomark, while “Nike” is the logotype. The Swoosh defines wings of Nike, the Greek goddess of victory along with the brand’s ethos: speed, grace, power, and agility.
Brands choose one logomark or the other and some even choose to go with just one of these things. Canon and FedEx opted just for the logotype and Apple and Twitter logos have the only logo mark.
Making A Logo
Your logo can be used for a variety of things in the future but that shouldn’t stop you from designing something that can be printed just anywhere.
1. Start With Your Story
First Rule – You should be able to sell yourself as good as your product. Companies are created to make money and it’s essential that your customers are able to connect with your story. How can you start to achieve this? By adding a story to your brand logo. Try to convey the way of your company and witness the engagement this brings to your brand.
2. Brainstorm Words That Describe Your Brand
You don’t have to actually brainstorm. Just go to Thesarus.com or https://www.merriam-webster.com/thesaurus and look for synonyms of words that describe your products. Is it a new food chain or clothing brand?
This will help you to constrain your ideas to some specific words that can represent your brand.
3. Sketch Some Ideas Based On These Words
Grab your notepad and pencil and start creating some ideas along with the why and a few keywords. The first sketch won’t be right but keep going and don’t get frustrated.
Avoid popular shapes that are too easy to identify on a daily basis. The more creative you can be at this stage, the better will be your logo. So keep trying and make sure you are selective in the colors you choose as they can either make your logo or break it.
Look at these unique logos –
4. Test Your Top Sketches With Your Buyer Persona
Take these designs and show to your relatives and friends that fall into the category of a buyer persona. Ask them for actual feedback as only the criticisms will only make your final logo better.
5. Develop Your Logo’s Layout On A Design Platform
Now its time to refine and develop your Logo into a usable Digital Format. There are many design platforms available on the internet. Here are few free and paid online logo creators applications –
- Adobe Illustrator
Adobe Illustrator is a vector based software where you can create amazing over the top logos, icons, drawings, typography and illustrations for print, web, video, and mobile.
Canva offers both paid and free templates for social media marketing, invitations, business cards, flyers and more. There are both paid and free varieties of various logo options where one can start with their free templates which can be optimized according to the brand’s colors, and fonts.
Along with these free templates they have a vast library of free and paid elements that can be added on logo template. This comes with a simple to use drag and drop feature. You can even upload your own graphics for the logo design if you don’t like a particular feature of the template you are using.
Once you have designed your logo with Canvas, you can download it as a PNG, JPG, or PDF file. Also, you should be a bit creative and experiment with color and design as a lot of companies use Canva to design their business card, social media images, and flyers. As a result, you might see some similar designs floating around if you do not make your own creative changes.
- ZillionDesigns Free Logo Design Software
ZillionDesigns is a comprehensive tool to design your logo. Startup contest and set up price where designers come up with the best work and you finalize one winning design. As a result, you get to choose your own logo from a pool of designs that are made according to your creative brief and ideas.
You can start the contest from four different packages that vary between $274 to $1173 dollars.
- Graphic Springs
GraphicSprings tool is mostly favored for free business logos. you have to pay an amount of 19.99 dollars to download the high-resolution logo files. they also offer a pet custom logo design service @ 149 dollars where you receive 3 original logo concepts within 3 days.
- Hatchful powered by Shopify
Hatchful free logo makers which enable you to generate logos within seconds. With Shopify, you do not need any technical expertise to create logos. It has an easy to use the studio where you can customize logos that are specific to the industry and choose from a library of hundreds of professionally designed templates.
As you start building a template for the logo design it will ask you to 20 industry and then choose the visual style you are looking in a logo. And in seconds you are given hundreds of options to choose from in few easy steps.
6. Present, Revise, Deliver
Once you have created a logo, show it your client and we suggest showing no more than three to five strong options. Take their input, revise and then deliver.
How To Create A Logo In Canva For Free?
With Canva you do not require a professional technical guy to create your logo because it’s simple drag and drop. All you need is a bit of creativity.
So let’s start.
1. Create an account
2. Choose a Template
Canva has a vast library of pre-designed templates that can be edited. So look around and choose a design that fits the sketch you have made for your logo.
You can also search for templates for a specific industry. There are logos for Games/Recreation, Food/Drinks, Education, Restaurant, Art, Automobiles, Law, Sports, and the list goes on.
3. Customize your Template
Next step is to customize the template you have to choose. When it comes to customizing, you can change fonts, size, color, spacing and you also reshuffle the elements of the template.
Here is a quick idea of how much you can play with your chosen template and make it your own:-
I have changed the color and orientation of the elements along with removing the text.
Now, on the left, you can see options – Elements, Text, Backgrounds, and Uploads. Use these tools to give life to your sketch.
4. Upload your images for a personal touch
You can also upload images from the Upload section if you want them to be a part of your Logo.
5. Download and Share your Logo
The last and final step is to download the Logo design. You can download your Logo in PNG, JPG, PDF Standard, and PDF Print modes according to your requirement.
Here is the final image. Working is Canva is truly free as you do not get any watermarks on downloading the Logo Design. You can always come back to edit the design and download a new design.
The logo you are designing should be efficient in terms of usage as it is going to be printed in various sizes; from large files, letterheads, coffee mugs, Tshirts, to as small as on a pen. Each part of your logo should be noticeable no matter what size it’s printed.
I hope you find this logo designing tutorial helpful. Do let us know your thoughts in the comment section below.
If you are using any other logo making a free tool, feel free to suggest to us.
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