Keyword Research is essential to achieve a good SEO score and ranking on Google. It is one of the most important SEO factors along with link generation and content marketing.
The objective of Keyword Research is to find relevant terms that are related to your niche. When you see these relevant terms related to your business, blog or website, it helps to gain a higher ranking on search engines.
Why is Keyword Research Important?
Right keywords are related to the subject of the content. Also, most search engines have an internal quality system to check website relevance to related keywords where a website with non-relevant keywords is unlikely to rank well for a particular topic.
We hope you understand now the importance of keyword research. Now let’s learn how to do keyword research.
How To Do Keyword Research For Niche Sites – The Easiest Way!
Before you begin with Keyword Research, as a beginner, you need to understand the following definitions first:
1. What is Niche in SEO
2. How to find Niche Topics
What is Niche in SEO?
A niche would be a specific topic on the web you choose for a targeted audience. You should select a niche for which you’re ideally interested in and procure good knowledge about it.
There is giant niche like Android, Heath, Beauty, Food. If you select a niche like that, plenty of organic traffic can be pulled by just curating a good content strategy.
How to Quickly Find Niche Topics
While finding Niche keywords can be a complicated process, it is preferably not impossible. There are some techniques which make the work easier.
Creating Your First Niche Topic List: The goal here is to find what your target audience searches for in Google. You should be able to write at least five-six niche topics without help. This task is not easy but is preferably not impossible too.
Use The Following Methods For Creating Niche Topic List:
- Buyer Personas- A semi-fictional representation of your ideal customer based on market research and real data about your existing customer is known as Buyer Persona. Content marketers often use “the field of Dreams” approach to their work. It’s true that great content tends to attract a vast audience naturally. It does not, however, guarantee that it will be the best audience you need for your brand.
You must be very careful about targeting your product to the perfect audience.
Following are the three reasons to define your target audience:
- Ensure you’re creating the right content, for the right people.
- Better understand how to create content that connects benefits to reader needs.
- Increase conversions (thanks to points one and two above).
- Forums are the meetings or the medium where ideas and views on a particular issue are exchanged. These works like live focus groups that talk about on some topics, and help to find trending topics.
Involving in a forum will make you get information about the topics which are trending nowadays among users.
All you have to do is make these searches on Google (for e.g. here I have taken the example of “dogs” keyword).
I found “petforums” and clicked it. This is what I saw there.
You can see that forums have subsections: Each of these sections is often a Niche Topic. You can perform the same search operation related to your niche, find forums and make some niche specific topics.
Reddit is a platform which can be used to find trending topics. Because chances are your target audience is on Reddit.
As a result, with little stalking, you can find fistfuls of Niche Topics with ease.
Let’s say you sell dog food online.
You head over to Reddit and type Dog food (a broad keyword) and hit search. Look for threads with lots of comments:
In this case, you can add dog food brands in your niche list.
Search and Repeat.
The Head, Body, and Tail
Most of the people in SEO divide keywords in three groups:
- The Head
- Body and,
- (long) Tail
The head keywords are the single word keywords with insane amounts of search volume and competition. Thus, they don’t convert that well.
The Body keywords are the 2-3 word keywords that get decent search volume. These are more specific and relevant to the content.
The long tail keywords are 4+ word phrases (e.g. order vitamin D capsules online ). They don’t have significant search volumes individually, but when combined, long tail keywords make up the majority of online search.
Including all these types of the keywords ensure that your website gets top ranking in search engine whenever a topic is searched.
Find, Refine and Analyse
1. Use a Keyword Research Tool to find Niche Keywords
Let’s say you’ve decided to build an affiliate site offering dog food product reviews. Regardless of how much you have information about food products, it’s challenging, if not impossible, to know ahead of time, what keywords will be going to be profitable for you.
Tools like Google Keyword Planner, Keywordtool.io, KWFinder, KeywordsEverywhere, etc. will help you find a wide range of potential keyword opportunities including less clear terms that could potentially drive traffic and sales.
Since the site is a new endeavour, you don’t yet have historical data to leverage as a future performance predictor. So, you will need a good basket of possible words, on which you can rely.
Most keyword suggestion tools only generate a few words for your Niche. But if you want to make a broad portfolio of words, including those which you might not be able to come up on your own or which are not related to your subject.
2. Refine your Niche Keyword List
A list of keywords which are the results of your keyword research does not have any inherent value, they are in fact, just suggestions.
It’s what you do with the keywords that matter to you. So, it will be the key to find an effective method of refining your keyword list.
There are several ways by which you can refine your keyword list.
Sometimes, keyword research also contains the tools for this purpose; they can even refine your keyword list and make your work easier.
Remember, your keyword list should be as much as specific to you, your site, and your business as much as possible.
Keywords will only have value when they are relevant to you: you don’t have to use every suggested keyword, but you should be aware of them.
Everything related to use of keywords in your content must be handled with utmost caution, as they might indicate behaviour or purchasing patterns that can be used to inform your display or Facebook advertising.
3. Analyse the competition of your Niche Topic
Finally, the last requirement is to analyse how competitive each keyword phrase is – in other words, evaluating the relative difficulty of ranking for each Niche keyword.
Unfortunately, relative “competition” alone is this not enough to conduct this sort of analysis.
You can use Serpstat to check the keyword difficulty of a keyword. This is what I got when I checked the keyword difficulty of “best food for dogs”.
As you can see the difficulty level for keyword “best food for dogs” is 50.38 and as per evaluation, it’s difficult to rank. There are alternative keywords which we can look up and pick the one that is easier to rank.
That’s all. Now you can find the list relevant list of keywords by following the above process and target them for your business.
We hope this beginner’s guide to keyword research would help you to understand the basics and help your site to rank higher on SERPs.
If you have any queries related to the tutorial, do let us know in the comment section below. Also, let us know what other keyword research techniques you follow to find the right keywords for your business.
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